This is important because so many social management tools are being launched and most of them disappear after a while. This means it’s a well-developed, mature tool. Out of everything else, I love that Hootsuite has been in the game for a long time (since 2008). Hootsuite’s customer support is spot on which is always an important factor to take into consideration and there’s a range of mobile apps. If you click a tweet button on a website, you’ll also see the option to use the Hootlet right next to the regular tweet button. You also get access to a browser extension called “Hootlet” which makes it easy to share web pages to any of your networks while you’re surfing the web. If you need help finding content to share, there’s a content suggestion feature built in. csv file to Hootsuite full of your social messages along with the dates/times you want them to be published. You’ll also find the bulk schedule feature which allows you to upload a. There is a publisher menu tab which allows you to see your scheduled updates on a calendar. Drafts – You can save an in-progress message or use a draft as a template of sorts (note: templates was a feature but was removed in favour of drafts).Schedule on a specific date – If the auto schedule isn’t right, just pick a time & date.Auto schedule – want to reply but not right now? It’s easy!.It’s easy to respond to mentions within the platform and there are a few additional options you get access to: For example with Twitter you can add: mentions, lists (favourites), hashtags, keywords, home feed, competitors’ feeds, etc. Monitoring numerous streams at the same time is another great characteristic of Hootsuite. You can pretty much do anything you can possibly think of in terms of social media. Hootsuite’s main strength lies in the vast variety of features. If you can demonstrate your expertise at the end of the course, you get a certificate that shows you are now a certified “Hootsuite Professional”. Hootsuite also provides social media training through the Hootsuite University – a series of lectures that feature best practices and tips from industry-leading brands, platforms and educators. Mixi (Japanese social networking service).Monitoring your progress with analyticsĪside from the management and monitoring functionality, you can also collaborate with team members by assigning tasks – a task can be created right from within a stream (this is what displays social messages and mentions).Ī wide range of networks are supported which include:. This handy tool helps you manage all facets of your social media activity such as: With Hootsuite surpassing 10 million customers, there’s no doubt that they are one of the most popular social media management tools around. īy the end of this post you’ll gain a key understanding into the pros and cons of each tool, and how you can leverage them to get better results from your social media efforts. So in this post I’m going to walk you through two of the platforms I’m asked about most – Hootsuite and Buffer. They can help us schedule posts, monitor mentions, respond to our followers and gain key insights through the use of analytics, and statistics. Planning and organization are essential but with so many different networks to manage it can be difficult to stay organised.īut, the truth is that there are now tools on the market which are designed to help us save time and stay organized when it comes to social media. The biggest challenge that we all face in terms of social media is time management. Yes we are a link building agency offering link building services but Social media has become a big part of almost everything we do online.Ī strong social media presence leads to brand awareness, strong customer relationship management, target market expansion, valuable feedback and a boost in traffic.Īs the likes of Twitter, Facebook, Instagram, Pinterest and LinkedIn continue to be hugely popular, it’s essential to develop strong social media skills in order to engage, listen and respond to your target audience. Note: This post was originally published on 20 th June 2014 and has been updated multiple times to take into account the latest features for both Hootsuite and Buffer, the latest update being 12th July 2016.
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